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Asics
When Onitsuka Kihachiro founded his company to make and sell running shoes, he had no idea that Nike would later come to see the light of the world thanks to him. Bill Bowerman and Phil Knight founded Nike mainly as a distribution for Onitsuka Tiger, which later merged with other companies to finally give birth to Asics. The acronym for “anima sana in corpore sano” - healthy soul in a healthy body - brought them fame with the Mexico 66 model. Athletes all over the world love their Asics Gel, Asics Gel Lyte or Asics Gel Kayano.
