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Is there something in the water in California? Because streetwear brands grow there like crazy. LRG aka Lifted Research Group was founded in 1999. Two strangers met, one had the ideas, the other the money, and the first men's line shortly came to life. They headed to the San Diego expo the following afternoon and the line was sold out within seconds. As they say, the rest is history. Well, they became one of the fastest growing brands in the US and added a ladies' collection called Luxirie in 2005. And there you have it.
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