

It's none other than Tinker Hatfield who stands behind the Nike ACG sub-brand creation made primarily for the outdoors. Originally, the sub-brand would fall under the premium brand NikeLAB, nowadays, Nike ACG is under the Nike roof. The current designs are based on the brand's roots from the 90s while Tinker Hatfield was still responsible for Nike ACG. These days, it's James Arizumi, the previous design boss of Nike SB, who is the pacesetter for ACG's technical and practical designs.
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