The goddess of victory Niké said: “Just Do It.” And so they did it. Back in 1971, Blue Ribbon Sports turned into Nike. Nike worked its way up to the very top of the shoemaking pyramid. Nowadays, Nike is the one that makes the sneaker rules and its sneaker portfolio is overflowing with iconic models that could not be counted on your fingers and toes, even if you took your sneakers off! Among the biggest ones are Nike Cortez with the iconic waffle sole, Nike Blazer, Nike Air Force and finally Nike Air Max that have been in the spotlight for more than three decades.