Puma Rider FV Essentials

Puma is a renowned German multinational company that designs and manufactures sports and leisure footwear, apparel and accessories. Founded in 1948 by Rudolf Dassler, Puma has established itself as the third largest sportswear manufacturer in the world. Recognised for its commitment to innovation, the brand offers products for the world's fastest athletes and draws strength from its rich sporting heritage. Puma's history is also notable for its early separation from Adidas, another major sportswear brand co-founded by Rudolf's brother Adolf Dassler.