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The Études brand, formerly known as Études Studio, represents the absolute cutting edge of contemporary European design in the Queens range. This Parisian collective is not just a fashion brand in the classical sense, but a multidisciplinary platform that organically combines visual art, photography and precision tailoring. Études is the choice for those looking for more than just a seasonal trend. It is clothing for men and women who appreciate thoughtful cuts, deep artistic context and the uncompromising quality of the materials used, such as premium cotton and Italian fabrics.

The story of Études officially began in 2012, when artists Aurélien Arbet and Jérémie Egry teamed up in Paris. However, their roots go deep into the late 1990s, when both were active in the graffiti scene and dedicated to publishing independent art publications under the banner of Études Books. It was this experience in graphic design and typography that became the cornerstone of the brand's visual identity. The iconic Klein Blue colour and the twelve stars motif of the European flag have become a hallmark that symbolises openness and a modern European identity. Études has gradually developed from an independent creative studio into a respected fashion house that regularly defines trends at Paris Fashion Week.

What we appreciate most about Études in Queens is their obsession with detail and the provenance of materials. The brand consistently avoids mass production and relies on honest European craftsmanship. Most of the collections are created in Portugal and France. Particularly typical are their progressive boxy cuts of T-shirts and hoodies, which hold their shape perfectly and look grown-up even within a streetwear outfit. Not to be forgotten is their denim range, which combines classic workwear silhouettes with modern wash effects. At thirty-five, one knows that less is more, and Études offers timeless designs that are not subject to rapid moral obsolescence.

The magic of Études lies in their ability to appear stylish without overt effort, the essence of Parisian chic. Within Queens, we recommend pairing this brand with your favourite limited edition sneakers, but don't be afraid to take Études pieces with more formal pieces such as wool trousers or minimalist coats. It's a brand for personalities who understand fashion as a form of visual expression and want to bring a little Parisian avant-garde to their everyday wardrobe. An investment in luxury streetwear Études is an investment in a piece that will remain relevant in your rotation for many seasons.