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Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. Plank was tired of sweating through T-shirts during practice, so he decided to create moisture-wicking sportswear that would keep athletes cool and dry during exercise. Since then, Under Armour has become one of the most reliable manufacturers of sportswear, used by elite athletes and everyday people looking for comfort. Under Armour's success lies in its commitment to innovation and the use of cutting-edge technology.