Get 5 % of your order back
Returns within 30 days
Similar products
Nike Air Max 95 OG
Step into the Nike Air Max 95 OG, men's sneakers in white, which retain the original design of the model from 1995. The layered upper, wavy lines on the sides, and low profile give them a distinctive retro character. They effortlessly add a sporty touch to your outfit without unnecessary ostentation. If you appreciate streetwear with history, this model will quickly become one of your most worn pairs.
The upper combines synthetic materials and textiles. Sturdy panels maintain the shape of the shoe, while the textile parts lighten it and adapt well to the foot. The Air Sole cushioning in the midsole absorbs every step, ensuring you wear these sneakers comfortably from morning to evening. The rubber outsole provides reliable grip on both pavement and asphalt. The white base easily pairs with straight jeans, cargo pants, or a tracksuit, and looks great under a relaxed hoodie. This model was designed by Sergio Lozano, who drew inspiration from human anatomy: the midsole resembles a spine, and the layered side panels represent muscles. Nike is an American brand from Oregon, developing Air technology in its Air Max line since the late 1980s.
Nike Air Max 95
Nike Air Max 95: The London Grime Culture, Anatomical Design, and the Revolution of Air Technology
Are you in search of sneakers that fundamentally changed the perception of cushioning bubbles and became the unofficial uniform of the British street scene? The Nike Air Max 95 represents an absolute icon of urban culture within the selection of Queens, which completely redefined Nike's standards upon its release in 1995. It was the very first shoe to offer a visible air unit Nike Air not only in the heel but also in the forefoot of the midsole. With its bold anatomical design and uncompromising profile, it immediately captivated the world of streetwear and musical subcultures.
The Story and Evolution: From the Human Body to the Unofficial Uniform of London Grime
The silhouette of the Air Max 95 was conceived by the brilliant designer Sergio Lozano, whose concept brought a true aesthetic revolution to the world of footwear:
- Anatomical Inspiration from the Human Body: Lozano designed the shoe's construction based on the structure of the human body – the midsole represents the spine, the graduated side panels correspond to muscle fibers, the eyelets resemble ribs, and the breathable mesh upper represents skin.
- The Culture of London Grime and the Legend of the "110s": In the early years of the new millennium, the model was immediately embraced by the emerging grime scene in London. The sneakers became a symbol of street status and earned their iconic nickname “110s”, which directly referred to their then-retail price of 110 pounds. For an entire generation of British MCs and underground artists, the 110s represented a clear expression of attitudes and authenticity.
- A Natural Transition from Darkness to Light: The original colorway Neon utilized darker tones on the lower part of the sole to conceal dirt from the streets of London, while the upper transitioned into vibrant reflective accents.
Construction Advantages and Technological Architecture
The Nike Air Max 95 offers premium materials and a cushioning system designed for all-day urban movement:
- Dual Visible Air Max Cushioning: The combination of a massive air cushion under the heel and separate cushioning units under the toe ensures maximum shock absorption when walking on asphalt.
- Layered Multi-Material Upper: The assembly of mesh, synthetic materials, and premium leather/suede ensures excellent ventilation, structure, and durability.
- Quick-Lacing System with Loops: Eyelets inspired by ribs snugly embrace the foot and provide stable anchoring with every step.
- Durable Rubber Outsole with Flexible Grooves: Ensures excellent traction on icy and wet surfaces and allows for natural foot flex.

Materials
User reviews



Blue Ribbon Sports was the original name of the company we know today as Nike. The athletic footwear and apparel brand was renamed Nike in 1971, when it also introduced its famous logo, the Swoosh. The logo was designed by Carolyn Davidson, a student at the University of Portland, who was paid just two dollars an hour for her work (which would be about seven times that amount today).
Nike is best known for its innovative Air technology, which includes an air bubble in the sole. The first Nike models with this feature appeared on the market in 1987 under the name Nike Air Max 1. Their creator was Tinker Hatfield, who became an icon of sneaker culture. Today, Nike offers a wide selection of shoes with Air Max technology to ensure comfort and style.
Nike shoes today are a versatile choice for a variety of occasions and interests. Whether you're into sports, culture or fashion design, you'll find the right model for you among them. Nike clothing and shoes are not just sports, lifestyle or fashion, they are an expression of your personality and lifestyle. Nike is a brand that has become an icon and a symbol of quality, innovation and style in its half century of existence. Nike is a brand that is loved by millions of people around the world.
What if my shoes won't fit?
If you receive the wrong size, you can return it easily. Please visit our Return page for assistance. UK-based customers: In order to continue to provide high-quality and easy returns, and to partially cover the costs associated with returns, we will deduct a small fee of 2 GBP from the refund. More info
How to return damaged goods?
First, please read our return policy, where you’ll find all the rights and responsibilities of both the buyer and the vendor. More info

